Store analytics

You find your store's numbers in two places:

• Overview — the first page of the dashboard, available on every plan.
• Analytics — detailed reports in four tabs, available on the Starter plan and above.

Overview

1. In the sidebar, open Overview.
2. Pick the period from the menu at the top of the page: Today (the default), Yesterday, Last 7 days, Last 30 days, This month or Last month.

The page shows four cards, and each compares its number with the previous period:

Card	What it means
Total orders	Orders placed in the period, in every status, except orders flagged as suspected fake. The small line shows how many are still pending.
Total sales	The value of the products in those same orders, in your store's currency, without delivery fees. The small line shows the average order value.
Confirmation rate	Of the orders that reached a final outcome (delivered, returned or cancelled), the share that shipped (delivered or returned).
Delivered	How many of the period's orders are now delivered. The small line shows the number of returns.

Total sales counts every order placed in the period whatever its current status, including cancelled and returned orders.

Below the cards, the Sales overview card has its own period menu, independent of the page's period.

How the rates are defined

Both rates count only orders that have finished. Orders that are still pending, confirmed or on their way are left out.

• Delivery rate = delivered ÷ (delivered + returned).
• Confirmation rate = (delivered + returned) ÷ (delivered + returned + cancelled). Cancellations here are placed orders only, not abandoned checkouts.

A dash (-) means there is no data yet: no order in the period has reached a final outcome. 0.0% is a real result: orders finished and none was delivered.

The Analytics section

1. In the sidebar, open Analytics.
2. Click the period button at the top of the page and pick Today, Yesterday, Last 7 Days (the default), Last 14 Days, Last 30 Days or Custom Range.
3. For a custom range, set the Start Date and End Date, then click Apply.

Every number in the four tabs is calculated for the selected period.

Orders tab

• Total Orders, Total Sales (without delivery fees), Delivery Rate and Avg Daily Orders, compared with the previous period.
• Orders over time: the current period against the previous one.
• Orders Status Distribution: how many orders sit in each status now.
• Order Funnel: Orders → Confirmed → Shipped → Delivered. Each percentage is the conversion from the previous stage.
• Key Insights: short alerts, such as orders rising or falling, or new orders nobody has called for over 2 hours.
• Orders by Wilaya: for each wilaya or region, the orders, confirmed, Delivered and Return rate (returned ÷ (delivered + returned)).

Products tab

For each product: the visitors who viewed its page, its orders, and its Conversion rate (orders ÷ visitors). Products are grouped by conversion rate: Excellent (above 5%), Good (1% to 5%) and Low (below 1%).

Impressions tab

• Total Impressions, Total Visitors and Avg Conversion.
• Traffic Sources Distribution: each visitor is attributed to the utm_source in their link if there is one, otherwise to the site they came from, otherwise to Direct.
• Daily Trend of impressions and visitors.

Call Center tab

• Total Agents, Total Orders Assigned and Avg Delivery Success (delivered orders ÷ assigned orders).
• Agents Summary: for each agent, the orders assigned, confirmed, delivered and returned.

If you have not added agents yet, the tab shows No agents yet with an Add Agent button. See Call center.

Plans

• Overview is available on every plan.
• Analytics is available on the Starter, Growth, Pro and Enterprise plans. On the PAYG plan you see "Analytics are not available on" followed by your plan's name, with an Upgrade plan button.

To track the visitors your Meta, TikTok, Snapchat and Google campaigns bring in, see Pixels and tracking.