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Store Analytics Dashboard

Zimam includes a detailed analytics dashboard so you can track how your store is performing: order activity, per-product performance, traffic sources, and call center performance — all scoped to a date range you choose. This is separate from the dashboard's main Overview screen, and its availability depends on your plan, as explained below.

Opening the analytics section​

From the dashboard sidebar, click Analytics. At the top of the page you'll find a date range selector, followed by four tabs: Orders, Products, Impressions, and Call Centers.

Choosing a date range​

Click the date range button at the top of the page to pick one of the following periods:

  • Today
  • Yesterday
  • Last 7 Days (the default)
  • Last 14 Days
  • Last 30 Days
  • Custom Range — opens a picker for a start date and end date; click Apply to confirm.

Every number and chart across the four tabs is calculated for the selected date range.

Orders tab​

This tab shows:

  • Summary cards: total orders, average daily orders, delivery rate (the share of orders that reached the customer), and total sales.
  • Order status distribution: how many orders currently sit in each status (draft, pending, call back, confirmed, cancelled, shipped, delivered, returned, problem, suspected fake).
  • Status movements: shown only when orders actually changed status during the selected range (for example, how many orders were confirmed or delivered within that range specifically) — this is different from the status distribution above, which reflects orders' current status regardless of when they got there.
  • Orders by city: a table broken down by wilaya, showing total orders, confirmed, returned, and completed for each.
  • Charts: a bar chart of daily orders and a line chart of the sales trend across the days in the selected range.

Products tab​

Lists your products sorted by order count (highest first). Each product card shows:

  • Visitors: the number of unique visitors who viewed the product's page during the selected range.
  • Orders: how many orders were placed for that product.
  • Conversion rate: orders divided by unique visitors. If a product has no tracked visitors, its conversion rate shows as 0% instead of an undefined value.
  • Delivery rate: the share of that product's orders that were successfully delivered.

Click the card's arrow to expand extra detail (conversion rate, average orders per day, delivery rate). Conversion rate colors follow a fixed scale: green above 5% (excellent), orange between 1% and 5% (good), and red below 1% (low).

Impressions tab​

Shows your store's traffic and view data:

  • Summary cards: total impressions, total visitors, and overall average conversion rate.
  • Traffic source breakdown: a pie chart showing where visitors came from. A source is attributed first from the utm_source on the visit's link if present; otherwise from the referring site's domain (e.g. facebook.com or google.com); and if neither is available, the visit is classified as "Direct."
  • Daily trend: a line chart comparing daily impressions and visitors.
  • Traffic source contribution: percentage circles showing each source's share of total traffic.

If there's no traffic data for the selected range, the tab shows a message instead of an empty chart.

Call Centers tab​

If you haven't set up a call center account yet, this tab shows a welcome screen with an Add Call Center button to create your first one.

Once you have call centers, the tab shows:

  • Summary cards: number of call centers, total orders assigned to them, and the average delivery success rate (weighted by each center's actual order volume, not a simple average across centers).
  • A table per call center: name, total orders, confirmed, delivered, and returned.
  • A chart: total orders per call center.
  • Performance circles per center: confirmed, delivered, and returned percentages.

Plan availability​

The full analytics dashboard (the four tabs above) is only available on plans that include the Analytics feature. The Free and Starter plans do not include this feature — if your store is on either of these plans, you'll see a message reading "Analytics are not available on [your current plan]" instead of the tabs, along with an Upgrade plan button that takes you straight to the plans section.

This doesn't mean you see no numbers at all: the dashboard's main Overview screen still shows the total order count for your selected date range even without upgrading, but everything else — sales, conversion rates, traffic source breakdowns, call center performance, and so on — remains exclusive to plans that include the Analytics feature.