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Connecting Snapchat Pixel

The Snapchat Pixel is a tracking tool that measures the impact of your Snapchat ads and lets you retarget people who visited your store. Once you paste a single ID, Zimam automatically starts sending browsing and purchase events from your store to Snapchat.

Where to find it​

  1. From your dashboard, open the Pixels & Tracking section.
  2. Click the Snapchat Pixel card.

Connecting the pixel​

  1. Pixel Name (optional): an internal label to help you recognize this pixel, e.g. "Main Store" — it has no effect on tracking itself.
  2. Pixel ID: paste the pixel ID from your Snapchat Ads account. The ID looks like XXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX.
  3. Click Save Pixel Settings.

On success you'll see "Pixel settings saved successfully." If saving fails (for example a connection issue), you'll be asked to check your connection and try again.

What it tracks​

Once the ID is connected, your storefront pages automatically send these events to Snapchat:

  • Page view — on every storefront page load.
  • Product view — when a specific product page is opened.
  • Add to cart — when a product is added to the cart.
  • Start checkout — when a customer reaches the checkout page.
  • Purchase — when an order is confirmed.

Good to know​

  • To verify the pixel is firing correctly on your store, install the Snap Pixel Helper Chrome extension (a download link is available at the top of the setup screen).
  • If you've set a Snapchat pixel ID specifically for a landing page from the landing page builder, that page's ID overrides the store's general pixel ID only while that page is shown.