Skip to main content

Connect Snapchat Pixel

Once you save a Snapchat pixel ID, the pixel runs on every page of your store and sends Snapchat page views, product views, add-to-cart, checkout starts and purchases. The Growth, Pro and Enterprise plans include this tool, server-side tracking included.

Add the pixel​

  1. In the sidebar, open Pixels.
  2. On the Snapchat Pixel card, click Open App.
  3. In Pixel Name, type a name that helps you recognize it. This field is optional and does not affect tracking.
  4. In Pixel ID, paste the pixel ID from Snapchat Ads Manager. The ID looks like 1a2b3c4d-1a2b-1a2b-1a2b-1a2b3c4d5e6f; Zimam converts the letters to lower case for you.
  5. Click Save Pixel Settings.

When the save succeeds, you see Pixel settings saved successfully. and the pixel shows the Browser: firing badge.

Zimam accepts one Snapchat pixel per store, so after the first pixel you see Maximum reached for this platform.

Server-side tracking (Conversions API)​

Add an access token so Zimam's server sends the same events to Snapchat, and they arrive even when the pixel is blocked in the visitor's browser.

  1. Under the pixel, open Server-side (Conversions API).
  2. In Access Token, paste the Conversions API token you generated in Snapchat for this same pixel.
  3. Click Save Pixel Settings.

After you save, the pixel shows Server: connected.

The server sends product views, add-to-cart and checkout starts with the same ID the browser pixel used, and sends the purchase when the order is recorded, with the order's own ID. Snapchat therefore counts each event once.

The access token is not shown again after you save it. If you change the pixel ID, enter the token again before you save.

Next steps​